Optimizing Pay Per Call Between the Margins
Pay Per Call campaigns have rapidly gained in popularity in recent years, as both advertisers and affiliates alike have come to recognize just how incredibly valuable they can be. Advertisers are willing to pay more for conversions, because someone who calls into a phone number is a much warmer lead than someone who clicks on a casual Internet banner. Affiliates are taking advantage of these higher payouts by offering better leads, both in terms of quality and quantity.
Perhaps you’ve already enjoyed some success with Pay Per Call campaigns as an affiliate. You’re already cash-positive, having worked on optimizing ad creatives, keyword bidding strategies, user targeting, and other factors, but perhaps your efforts have not been as profitable or as scalable as you had hoped. There’s always room for more, and that room can be found in the margins.
Having dealt with thousands of in-house and client ad campaigns, Aragon Advertising has not only perfected the art of creating successful pay per call campaigns, but we’ve also been providing useful tools, research, and recommendations to brand advertisers and clients as well. Instead of holding this valuable information for ourselves, we are always looking to support the industry as a whole.
If you’re ready to make more money as a Pay Per Call affiliate, check out our latest article featured on mThink, Optimizing Pay Per Call Between the Margins and learn about one or more of the strategies we have found valuable.