In roofing, you don't find out a source went bad until the close-rate report says so. That's a month too late.
A roofing call can sound fine and still be worthless. The homeowner books an inspection… three weeks out. Then cancels. Multiply that by a source, and the damage doesn't show up until cancelled appointments pile into your monthly report – after the spend is gone.
The 30-day blind spot, closed to 48 hours.
A national roofing program was buying calls with no clean way to see appointment-set velocity at the source level until it was too late to act.
Here's what runs on every roofing call Aragon sends: Aria transcribes and dispositions the call automatically, and pulls the inspection date the homeowner actually books. It compares that date to the call timestamp – an appointment-set delta for every booked inspection. Homeowners who book inside 48 hours close at far higher rates than callers who stall.
Our team mapped those deltas back to sources – and started rerouting spend away from fading sources before they bled into the month, not after the close-rate report caught them.
"We knew the source was bad two weeks before the cancelled-appointment rate caught up."VP of Performance, national pay-per-call program
Nothing for the client to build or run. The dashboard showing every call, disposition, and source is theirs to open any time.
Running roofing with Aragon
Your calls come from vetted affiliates in the #1-ranked pay-per-call network, our own sites, and our internal media buying – matched to your offer, because ten roofers handle the same call ten different ways. Every source clears a compliance bar and lives or dies by its outcomes. Your account manager runs the campaign against your CPA and volume targets, with Aria working on every call – and shows you the data behind every recommendation.
The numbers behind roofing calls
Let's talk about roofing.
Contact our sales team today. We'll walk through your service area, ticket size, and CPA target – and show you how we'd hit them.
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