Aria · Pay-Per-Call Call Intelligence

The intelligence layer inside every Aragon campaign.

Aria comes with every Aragon campaign: calls transcribed, scored, and understood, automatically, by the platform we built running our own campaigns. Our team operates it. Your dashboard shows it. Nothing about it is your job.

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Overview

Every call. Not a sample.

Most call operations QA a few percent of calls and hope the sample is honest. Aria analyzes one hundred percent of them, dispositioning every conversation, pulling the facts your vertical turns on, and flagging fraud in the audio itself.

It's available on every Aragon campaign. Approval is part of onboarding (compliance varies by vertical and client), and most clients turn it on everywhere.

The Aria dashboard: KPI performance against target CPA, disposition distribution, call counts, and top sources

Operated for you

Our team operates it. Your dashboard shows it.

We don't hand you technology and tell you to figure it out.

There's a whole category of tools that arrive as a login and a learning curve. Aria comes with the people who run it: our team structures the dispositions around your business, builds the dashboards, and acts on what Aria finds every day. The decisions stay yours; we do the legwork of executing them.

The proof is always there. The work never is.

Your Aria dashboard is always on: every call, every disposition, every source, live. Log in whenever you want proof, or never. When your account manager recommends raising a payout or cutting a source, they'll put the dashboard on the screen and show you why. Other networks say "trust our technology." We say "here's your login."

"That's so much better than what we have internally… No other affiliate has that robust of a system."

Aptive

How It Works

Six steps. None of them yours.

From the first ring to the moment we move the budget: follow one roofing call through everything Aria and our team do with it.

A call arrives from Aragon distribution.
Affiliate, owned property, media buying, or our call center: every call enters the same intelligence pipeline the moment it connects.
Aria transcribes and dispositions it. Automatically.
No QA queue, no sampling. The conversation becomes structured data: what was said, what happened, how it ended.
The facts that matter in your vertical get extracted.
Homeowner or renter. The pest being reported. Insured status. The inspection date actually booked. Aria pulls the details your economics turn on, the same details a human QA reviewer would flag, on every call instead of a sample.
Outcomes are scored against your definitions.
Qualified, converted, wasted, on your terms. Our team structures the scoring around your business during onboarding and tunes it as your program evolves. You describe what a good call is; we make Aria measure it.
Our operators act on it.
This is the step most platforms leave to you. Source slipping? Spend moves. Fraud pattern surfacing? Source cut. A publisher pulling ahead? Budget follows. The people making those calls sit inside the same operation that made the call happen, so action follows insight in days, not reporting cycles.
You see whatever you want, whenever you want.
The dashboard is live the whole time. Most clients check in when their account manager walks them through a recommendation. But it's your login, and the proof is always there.

Capabilities

What Aria does. What we do with it. What you see.

Every capability runs on every call Aragon delivers, and each follows the same pattern: the platform produces the intelligence, our team acts on it, and your dashboard shows it.

Automated Dispositioning

Every conversation gets a consistent, structured outcome. No tagging grind, no sampling.

Our teamStructures the disposition set around your business and tunes it as your program evolves.

You seeEvery call's outcome, live, cut by source, campaign, and time.

Vertical Fact Extraction

The facts your vertical's economics turn on, pulled from the conversation itself.

Our teamDecides with you which facts matter, then routes, prices, and optimizes on them.

You seeThe attribute data on every call.

Fraud & Bad-Source Detection

Off-script promises, confused callers, language that doesn't belong: the tells that precede chargebacks, flagged from the audio.

Our teamCuts exposure before it costs you.

You seeWhat was caught, and when.

Performance Benchmarking

Publishers and sources ranked on outcomes, on identical definitions, even when traffic mixes platforms.

Our teamMoves spend toward what closes.

You seeThe same ranking we act on.

Custom Dashboards & Reporting

Reporting shaped around how you run and defend your budget.

Our teamBuilds it: dashboards, leadership views, the numbers you take into your own Monday meeting.

You seeExactly what you asked for, without building anything.

Real-Time Ingestion

Webhook-fed data flows the moment calls complete, so the intelligence is current while spend is still moving.

Our teamWires it during onboarding.

You seeToday's calls, today.

Revenue Attribution, the Deepest Layer

Every call tied to the revenue it produced, with optimization running on closed deals instead of proxies. It's the flagship of our deeper managed engagements, for advertisers who want the whole loop run for them.

Managed Programs →

Integrations

Your campaigns are already in Aria. Your CRM is the upgrade.

Everything Aragon delivers, every call, disposition, and source, is in your Aria dashboard from day one, no integration required. Connecting your CRM takes it from campaign intelligence to revenue intelligence, and answers the question every call buyer actually has: which sources make me money?

Works with the stack you already run

RingbaRetreaverInvocaCallRailFive9GenesysSalesforceHubSpotGoHighLevel+ proprietary systems

Call trackers, contact centers, dialers, CRMs: if it handles calls and can send or expose data, Aria sits on top of it. Our integration team builds the connection during onboarding, maps your outcome fields, and verifies the data end to end. No migration, no middleware to babysit.

And Aria talks back to your stack

What Aria hears on a call can fire actions in your systems, automatically, via pixel, postback, or webhook:

A qualifying conversation fires your conversion pixel the moment it happens
Cancellation, escalation, or competitor language alerts your retention team in real time
A compliance-sensitive phrase triggers an immediate notification
A high-intent call creates a task or starts a sequence in your CRM

The technical short versionReal-time ingestion via webhooksREST API and batch importsCustom connectors for proprietary systemsField-level payload docs for your technical team

Why We Built It

Our advertisers needed answers faster than the industry could deliver them.

The problem was the delay every call buyer knows: a call comes in, and days, sometimes weeks, pass before anyone knows how good it was. By the time quality shows up in a report, the spend is gone and the fix is late. No tool on the market could close the gap, so we built one.

Aria tells us how a call went while the campaign is still moving. That lets our team cut the slipping source, move the budget, and tighten the campaign while it's running, not after the post-mortem. Today Aria works on every call across millions a month, and everything it learns makes it sharper for your program.

"They've built us tools that have increased our conversions, lowered our costs, and driven more leads to our call center."Conor Barry, Greenix Pest Control

Intelligence included. Customers delivered.

Aria comes with every Aragon campaign. There's nothing separate to buy.

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