In pest control, the pest on the call decides everything, and most buyers find out too late.
A termite call routed to a team that only does general pest is a wasted call and a blown CPA. The single biggest driver of a pest control call's value is what the caller is actually reporting, and by the time that shows up in disposition data, the money's spent and the caller's gone.
CPA cut in half, from $550 to $275.
A national pest control buyer was paying $550 per acquisition, with termite and specialty calls landing on teams that couldn't service them.
Aria extracts the pest being reported from the conversation itself, in real time, and Aragon routes each call to the branch or team that can actually close it. Right pest, right team, every call. The buyer's CPA dropped to $275, and chargebacks fell with it.
"When the wrong pest hits the wrong team, your CPA can skyrocket. Aria made sure that stopped happening to us."Director of Media Buying, national pest control company
Nothing for the client to build or run. The dashboard showing every call, pest, and route is theirs to open any time.
Running pest control with Aragon
Your calls come from vetted affiliates in the #1-ranked network, our own sites, and internal media buying, matched to your service area and the pests you actually treat. Aria reads and routes every call; your account manager runs the campaign against your CPA and volume targets and shows you the data behind every move.
The numbers behind pest control calls
"They have always shown initiative in improving our campaign… They've built us tools that have increased our conversions, lowered our costs, and driven more leads to our call center."Conor Barry, Greenix Pest Control