In HVAC, the caller who owns the home is worth far more than the one who rents it.
Renters call once. Homeowners come back for tune-ups, replacements, and referrals, the lifetime value that makes a campaign work. But most buyers can't tell the two apart until well after they've paid the same price for both.
Homeowner or renter, known on the call, before the bid.
An HVAC services buyer was paying homeowner rates across the board, with no way to separate the traffic that would actually generate lifetime value.
Aria classifies each caller as homeowner or renter from the conversation itself, then maps that split back to sources and channels. The result: sharper bid logic, cleaner source scoring, and LTVs that finally reflect what the buyer is paying for.
"LTVs skyrocket when you know homeowner vs renter, we finally stopped paying homeowner prices for renter traffic."Head of Acquisition, regional HVAC services company
Running HVAC with Aragon
Your calls come from vetted affiliates, our own sites, and internal media buying, matched to your service area. Aria classifies and scores every call; your account manager moves budget toward the sources sending real homeowners and shows you the split behind every decision.