As you’re ramping up your affiliate marketing strategy for 2019, it’s important to tap into the latest consumer trends so you can identify the most profitable products and services to promote.
During Q1, many consumers will be working on their New Year resolution, which often involves financial goals. As such, you should focus on verticals in the personal finance category – especially for today’s market in which consumers are savvier than ever and want to take control of their financial wellbeing.
Meanwhile, the personal finance vertical is getting increasingly competitive. Advertisers aren’t sparing resources to attract top affiliates to promote their products, presenting great opportunities for publishers who produce high-quality content and have built a loyal following.
Here are some of our favorite affiliate marketing verticals for Q1 2019 that can be a great fit for many publishers:
Bill Negotiation
Consumers demand pricing transparency from service providers and they’re savvier than ever when it comes to getting the best deal for everything from mobile phone bill to cable fees.
Bill negotiation services negotiate the best pricing on their customers’ behalf in exchange for a percentage of the money saved.
Bill Shark and Trim Financial Manager are the two advertisers in our network that offer bill negotiation services. Affiliates are paid for each acquisition, which is set at $12 for Bill Shark.
Debt Relief
Did you know that 80.9% of baby boomers, 79.9% of Gen-Xers, and 81.5% of Millennials are in debt? No wonder debt relief programs are in high demand and appeal to a wide audience.
These programs offer services such as debt settlement, debt consolidation, credit restoration, and bankruptcy counseling – which can be extremely valuable to consumers who need assistance paying off their debts.
For example, Tally, an advertiser in our network, offers an app that helps consumers manage credit card debt.
The commission structure of these programs varies – some are pay-per-lead or pay-per-sale, while others are calculated based on the debt amount. For example, Tally pays affiliates at $36 per acquisition.
Life Insurance
As life insurance companies are adopting the direct-to-consumer model, more opportunities are opening up for publishers to work directly with providers to promote their programs.
Today’s consumers want to feel empowered when making their choices, creating opportunities for publishers to share educational content that helps build trust and increase conversion rates.
Haven Life Insurance and Gabi Insurance are just a couple of advertisers that offer life insurance affiliate programs in our network.
These affiliate programs are structured in a variety of ways – some are based on insurance type or a percentage of the sale, while others pay a flat rate per lead or per sale. For example, Haven Life Insurance offers $40 per acquisition.
Finance/Banking/Loans
As consumers demand more control and transparency of their finances, banks are understanding the power of building trust through affiliate marketing in today’s competitive marketplace.
Publishers that have established relationships with their audiences are in a great position to take advantage of this trend.
Some advertisers in our network include Even Financial, Self-Lender, and Lendkey, which helps consumers save money on their student loans.
Affiliate programs in the personal finance vertical are structured differently depending on the products. Some are pay-per-lead or pay-per-sale while others have more complex structures based on the nature of the products.
For instance, Lendkey pays affiliates $80 per acquisition.
Conclusion
Choosing the right verticals that are in alignment with your brand and resonate with your audience is the key to increasing your income.
However, with so many advertisers vying for your attention, the process of finding the right advertisers can be quite overwhelming.
Thankfully, you don’t have to do it all on your own. When you join Aragon Premium, you’ll gain access to vetted advertisers in the most popular verticals so you can find advertisers that are the right fit for your brand.
Learn more about our extensive affiliate network here.
*Pricing for content publishers only, subject to change.