In order to continually make money on the internet and have success, you always need to stay up to date on the latest trends and learning how to adapt your business to the continuous changes this industry tends to deal with.
It doesn’t matter if you are focusing on SEO, email, paid marketing or even social media… marketing methods are coming and going, and changing all of the time. If you don’t adapt to these changes, your competition will, and they will likely surpass you in the process.
Here are some important trends, offers and traffic sources to keep an eye on in 2020.
Pop Notifications are Doing Extremely Well
For any affiliate marketers that have been keeping an eye on pop notifications through browsers, you will likely already know how well they are working for brands, marketers and site owners. They’ve proven to be even more effective through mobile app usage for brands like Uber and Lyft as well. (ie: getting notifications when your ride is close)
The concept behind pop notifications for internet usage is also quite simple. When someone visits a site, they might see a little popup window appear in the left corner of their browser. If they accept “yes”, the user will start getting notifications from that site, right to your desktop. Just like with email marketing, but even more direct.
Whether it’s for growing your mailing list, sales or affiliate revenue, it’s one traffic source and method that has outperformed many others as of lately.
However, it’s important to note that Chrome is looking to put an end to such notifications, as most people find them obtrusive. It’s also important to remember that not all audiences use Firefox or Chrome, nor will they all update to the latest version… so there will still be an audience for these types of ads, but the volume might soon decrease.
Pay By Mobile and App Installs are Still in High Demand
Remember back when there used to be a ton of affiliate offers for desktop installs and browser toolbars? Yeah … well, those days are long gone. Now it’s all about mobile.
More people are using their mobile devices and tablets to access the internet, shop online and check their email everyday. With so much demand around mobile devices, it’s important to make sure you focus your affiliate marketing and lead generation on these audiences as well.
According to recent stats, “79% of smartphone users have made a purchase online using their mobile device in the last 6 months” and “Almost 40% of all eCommerce purchases during the 2018 holiday season were made on a smartphone”.
If you are still focusing more of your efforts on desktop only traffic and landing pages, you should have reason for concern!
This also demonstrates the importance of using dedicated landing pages and traffic sources for both desktop and mobile advertising. If not, it could be killing your profit margins without you even knowing it. Since both of these traffic sources act very differently, it’s a must to split test all traffic sources, landing pages and offers accordingly.
Pixel Tracking and Remarketing through Social Media
The concept of tracking the activity of your site and social media users is nothing new, but it’s still extremely important today. At the same time, it’s also amazing to see how many affiliate marketers and brands still neglect the sheer power and ROI delivered through pixel tracking and remarketing when done correctly.
Platforms like Facebook and Instagram make this extremely simple to set up. If you have any sort of in-house data, you need to be running remarketing ad campaigns to bring users back to your site and getting them to take action again. And even if you don’t, right now is a great time to start by simply placing a tracking pixel on your site so you can remarket to users who visit and didn’t buy the first time around.
The more you know about your audience and learn how to improve your targeting, the higher conversions and ROI you will see across the board.
2020 and the Future of Online Marketing
As with every year, 2020 is going to be loaded with new challenges, algorithm changes and advertising and marketing trends across the industry. Most will be limiting towards your existing marketing efforts, but there are always going to be new ways to attract audiences and jump ahead of the competition.
No matter what happens, it’s important for you to be in the know and adapting your business and marketing campaigns along the way. Never get complacent, as ad campaigns and ROI can quickly turn for the worse without proper management.
Be sure to run through each of the data points and working methods above to stay on your toes and above the competition in 2020.