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The Impact of Coronavirus on Affiliate Marketing

Marketer contemplating covid

We’re currently in the midst of a global pandemic, otherwise known as coronavirus or COVID-19. While we’re all scared about the health of our loved ones and ourselves, the pandemic has essentially brought the global economy to a standstill. While businesses that can be operated online have been able to continue, all the businesses that rely on foot traffic and contact with other people are struggling.

Many have even seen their businesses go under. In the past few days, we’ve seen the unemployment rate around the world skyrocket, and in America 3.3 million people filed for unemployment in the last week alone as they lose their jobs or are let go by the companies who decided to ensure their people could collect unemployment, rather than risk being unable to pay them.

Clearly, people are tightening their purse strings to weather the storm, and figures are estimating that the pandemic will cost the global economy $2.7 trillion, but how has the coronavirus affected affiliate marketing?

How is the Coronavirus Affecting Affiliate Marketing?

While everything still feels new, and most people are scrambling to cope with the situation over gathering data about the situation, marketing trends are showing that revenue has been lost across nearly every industry, and will continue to be lost for another 6 – 24 months before we can see a true recovery.

But what does this mean for affiliate marketers? Well, it depends on what you’re promoting. Let’s take a closer look at the different industries and the affiliate marketing trends that have developed thanks to COVID-19.

Industries with Traffic Growth Despite COVID-19

Affiliate marketing is a great tool to have in your arsenal in the time of a crisis like this, thanks to the fact that more people are at home and you don’t have to have any physical contact with your customers.

The affiliate marketing trends we’ve seen are:

Industries with a Decline in Traffic Due to COVID-19

Traffic is down across most industries, though businesses and affiliate sites least affected by the virus should start to see a steady rise back up to normal over the coming months as the world’s population settle into life in quarantine. Here are some of the hardest-hit affiliate marketing trends we’ve seen:

As an affiliate marketer, you have the ability to pivot quickly to reflect the new trends, so if you are able to do so, it’s worth keeping in mind, especially if the majority of your eggs were in a now-empty basket. You are also at home – so use that time to research likely trends that are here to stay once COVID-19 is over. On a bigger scale, it will take some months and the recovery of the economy to see which industries – affiliate marketing or otherwise – were hardest hit by the virus, and which were able to thrive.

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