With advances in mobile technology and smartphone computing, reaching new consumers has never been easier.
According to a report by BIA/Kelsey, 73 percent of mobile searches result in actions or conversions. And over 50 percent of conversions occur within an hour of initial search. This corroborates the fact that mobile users are high-intent consumers.
With pay per call at the forefront of this shift, businesses that embrace this change will reap the benefits of an insatiable consumer base.
As an insurance agent, the ability to reach prospects and convert them into customers is critical to success.
Here are reasons why pay per call is the future:
Advanced Mobile Technology
A mobile device such as a smartphone is revolutionizing how customers connect and interact with businesses.
During the early period of search marketing when a majority of online product search occurred on desktop computers, conducting calls was cumbersome and time-consuming.
Today, with the advent of smartphone apps, conducting internet searches and phone calls are more seamless. These create an optimal user experience and increase the effectiveness of mobile marketing.
AI has been instrumental to the growth of mobile search and pay per call marketing. With AI-powered analytics tools, companies can now deliver convenience and personalization that customers prefer.
When given the options of filling out a small form and clicking a phone number to call, the choice for most prospects is clear.
Mobile search and pay per call are creating opportunities for companies of all industries, sizes, and geographies to generate leads, and connect with a target audience.
The impact of mobile on marketing is enormous. As an insurance agent, the opportunity is clear and now is the time to take action. Incorporating pay per call into your marketing mix will help you succeed and allow you to do more with less.
Ease of Implementation
You don’t have to be a savvy marketer to tap into the power of pay per call marketing. You don’t even need a website because all calls will be routed to your phone lines.
Pay per call allows businesses to launch highly targeted ads campaigns and promotion without investing heavily in additional resources.
Prospects Are Pre-Qualified
Pay per call marketing is a great way to boost your bottom line. The fact that prospects are pre-qualified by insurance lead providers before being passed along to agents makes pay per call one of the easiest ways to acquire customers.
With mobile accounting for a significant portion of online sales, you can’t afford to miss out on pay per call marketing.
Smartphone Proliferation
As smartphone penetration continues to escalate, pay per call marketing is more important than ever.
According to Pew Research, 77% of U.S. adults own a smartphone and about 92% of people ages 18 to 29 own one compared with 42% of those ages 65 and older.
With these facts, insurance companies can no longer ignore the impact that mobile devices will have down the line.
At Aragon Adverting, we are dedicated to helping you successfully drive a transformation across your business. We provide buying platform that connects shoppers to agents in real time via direct call.
Our team of experts has helped many companies transform their businesses leveraging pay per call marketing. Contact us now!